ABOUT

Whether you’re looking for the perfect outfit to wear to Sunday Brunch or Saturday Date Night, your search begins and ends at El’Lay Boutique. El’Lay specializes in chic fashions and accessories not found anywhere else. Short notice to a dinner invitation? Last minute shopping challenges are welcome by Owner, Rose Vidonic and her team of stylists as they help you select clothing that will leave a lasting impression.

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OUR STORY

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Established in 1990, El’Lay was featured in InStyle Magazine, Discovery Channel’s Fashion Makeover Series and also the Ambush Makeover Fashion Series on Fox TV. Rose travels to fashion centers throughout the U.S. to bring back the hottest trends and distinctive jewelry to her North Tampa store. El’Lay carries an impressive collection of designer brands and is an exclusive area retailer of Liverpool, Bailey 44, and more. You’ll also find an outstanding array of unique gift items by popular artists like Nora Fleming.

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We invite you to stop by and let us assist you in finding that special something. Experience a higher level of personal service amid a friendly, relaxed atmosphere at El'Lay Boutique.